PWR

The Challenge

Running an influencer marketing agency involves juggling an extraordinary number of moving parts: client relationships, influencer networks, campaign workflows, contract management, content tracking, invoicing, and public-facing work showcases. Each area generates its own data, its own processes, and its own potential for things to slip through the cracks.

The client had tried off-the-shelf solutions. CRMs that couldn't handle influencer-specific workflows. Project management tools that didn't connect to financial tracking. Marketing platforms that couldn't sync with their website. Each tool required manual data re-entry, creating friction and errors. The monthly cost of these partial solutions was substantial, and they still only covered a fraction of what the business needed.

The Solution

PWR is a comprehensive custom ERP built from the ground up to run every aspect of the agency's business. Rather than stitching together generic tools, we created a unified system where every piece of data flows naturally to where it's needed.

The system manages:

• People & Companies - Clients, suppliers, influencers, journalists, industry contacts, and publications, all with relationship tracking and communication history
• Projects & Campaigns - Full project lifecycle management with Kanban boards, campaign setup, budgeting, and timeline tracking
• Influencer Management - Contracts, deliverables, content tracking, reach statistics, and payment management
• Paperwork - Contracts, influencer invoices, and content documentation with automated workflows
• Website Integration - Case studies and content that sync directly to the public website

Technical Approach

The architecture prioritises flexibility and integration. Every module shares a common data layer, so information flows naturally between contexts. A campaign inherits client details automatically. Influencer payments link back to specific deliverables. Website content pulls from the same case study records staff use internally.

The MCP (Model Context Protocol) integration gives AI agents genuine access to business data and processes. This isn't a chatbot bolted onto a traditional interface. The AI can query complex relationships, understand business context, and execute operations, all within carefully defined boundaries.

The system also powers the company's public website, creating a seamless flow from internal project tracking to external showcasing. When a case study is marked complete in the ERP, it's ready to publish on their website without any manual reformatting or re-entry.

The Outcome

PWR now runs the agency's entire operation. Staff no longer juggle multiple disconnected tools or manually sync data between systems. Every piece of information lives in one place, accessible to whoever needs it, whether that's a project manager checking campaign status or the AI assistant generating a client report.

The financial impact is significant. Instead of paying for multiple expensive SaaS subscriptions that each cover a fraction of the need, the agency has a single system tailored precisely to how they work. More importantly, the operational efficiency gains, fewer errors, faster workflows, better visibility, have transformed how the business runs day to day.

The system continues to evolve with the business. New requirements become new features, not workarounds or compromises. That's the power of custom-built software: it adapts to the business rather than forcing the business to adapt to it.